Home/Industries/P&L Dashboard
E-Commerce Financial Intelligence

Know Your Real Profit. Every Single Day.

A live P&L for your store that pulls every number — sales, ad spend, COGS, fees, chargebacks, fixed costs — into one dashboard. Daily and monthly views. No more waiting for your accountant.

Rated Excellent on Trustpilot
Shopify
WooCommerce
BigCommerce
Wix
Squarespace
Etsy
eBay
Meta
Instagram
TikTok
Google
Google Analytics
Stripe
PayPal
Mailchimp
WhatsApp
Shopify
WooCommerce
BigCommerce
Wix
Squarespace
Etsy
eBay
Meta
Instagram
TikTok
Google
Google Analytics
Stripe
PayPal
Mailchimp
WhatsApp
The problem

Revenue Is a Vanity Metric

Most store owners can quote their revenue. Almost none can quote their profit — today, this week, this month.

  • ✓ROAS looks great in Ads Manager — but after COGS, shipping, fees, and chargebacks, the campaign loses money.
  • ✓Your "profitable" month turns out break-even once fixed costs land.
  • ✓You find out in March that December was your worst month. Too late to fix anything.
Monthly P&L — live
MonthTotal SalesMarketingROASReal Profit% Profit
Oct$128,970$69,5621.85$11,2758.7%
Nov$204,112$102,4171.99$28,42713.9%
Dec$286,407$118,0232.43$59,83520.9%
Jan$215,681$98,6412.19$31,47314.6%
Jul (LY)$90,046$44,1402.04−$10,589−11.8%
What we build

One Dashboard. Every Dollar. Zero Manual Entry.

01

Full P&L Structure

Gross sales, discounts, returns, shipping, tax, marketing by channel (Meta, Google, TikTok, Bing), ROAS, real vs. estimated profit and COGS, transaction fees, chargebacks, reshipments, supplier disputes, apps, payroll, and fixed expenses. Nothing hides.

02

Daily + Monthly Views

Daily view for catching problems while you can still act. Monthly breakdown for trends, seasonality, and board-level reporting.

03

Automated Data Feeds

Connected directly to your store, ad accounts, and payment processors. Numbers update automatically — no VA copying data on a Sunday night.

04

Your Tool of Choice

Looker Studio, Google Sheets, or a custom dashboard. Built inside tools you already own — no new subscription.

Instant answers

The Metrics You'll Finally See

Real Profit
Daily · Monthly · YoY
COGS %
Catch the 3% creep
True ROAS
After every cost
Fixed Exp. %
Apps · Services · Payroll
How it works

Live in Three Weeks

WEEK 1

Audit

We map every money-in and money-out source: store, ads, processors, suppliers, apps, payroll.

WEEK 2–3

Build

P&L structure built, feeds connected, 12–24 months of history backfilled.

VALIDATE

Reconcile

Numbers checked against bank and processor statements so you trust them.

HANDOVER

Train

Your team trained. You leave with documentation, not dependency.

Explore the system

One System. Every Part Connected.

Each piece stands on its own and gets stronger next to the others. See where this fits.

Book a call

Stop guessing your profit

Book a call and see a live sample dashboard built on real (anonymized) store data.

30-minute call