Track Every Order Back to Its Source. Accurately.
Full A-to-Z customer journey tracking — GA4, server-side GTM, Meta Conversions API, Google enhanced conversions. Built so iOS updates and ad blockers can't blind you.
Rated Excellent on Trustpilot
Shopify
WooCommerce
BigCommerce
Wix
Squarespace
Etsy
eBay
Meta
Instagram
TikTok
Google
Google Analytics
Stripe
PayPal
Mailchimp
WhatsAppShopifyWooCommerceBigCommerceWixSquarespaceEtsyeBayMetaInstagramTikTokGoogleGoogle AnalyticsStripePayPalMailchimpWhatsAppYour Ad Platforms Are Guessing
- ✓Browser pixels miss 20–40% of conversions thanks to iOS, Safari, and ad blockers.
- ✓Meta and Google optimize on incomplete data — so budget flows to the wrong audiences.
- ✓GA4 says one number, Shopify another, Ads Manager a third. Nobody knows which is right.
Bad tracking doesn't just hurt reporting. It makes every dollar of ad spend less efficient.
A Tracking Stack That Survives 2026
GA4 Done Properly
Full e-commerce events — view_item → add_to_cart → begin_checkout → purchase — with item-level data and clean channel groupings. The complete A-to-Z journey.
Server-Side Tagging
Tracking moves from the customer's browser to your own server container. First-party, resilient, and faster page loads as a side effect.
Meta CAPI + Enhanced Conversions
Purchase data sent server-to-server with proper deduplication. Typical result: 15–30% more conversions attributed and lower CPA.
Attribution & Reporting Layer
One Looker Studio report reconciling store orders, GA4, and ad platforms — one version of the truth. Pairs perfectly with our P&L Dashboard.
Consent & Compliance
Consent Mode v2, cookie compliance, and regional privacy handling configured correctly from day one.
Validation
Test orders traced end-to-end across every platform before handover — plus full documentation.
What Better Data Buys You
One System. Every Part Connected.
Each piece stands on its own and gets stronger next to the others. See where this fits.
Overview
The complete operating system — how all six systems fit together.
View →P&L Dashboard
Every dollar in and out of your store in one live profit & loss view.
View →Agentic Commerce
Get found — and get bought — inside ChatGPT and Google AI shopping.
View →AI Agents
Nine agents automating support, cart recovery, pricing, content, and returns.
View →Streamline Your Ecommerce Operations With Claude
Claude Code and Cowork on your store — bulk edits and theme changes in plain English.
View →Dedicated Expert
A named expert maintaining and improving everything, every week.
View →See the tracking rebuild on a real store.
Inspire Watch
GA4 + Server-Side Tracking Rebuild
- The problem
- Browser pixels were losing conversions, and Shopify, GA4 and Ads Manager each reported a different revenue number.
- What we built
- Tracking rebuilt first-party — GA4 reconfigured, moved server-side, with Meta CAPI and enhanced conversions.
- Conversions attributed
- BeforePixel-only, losing iOS & ad-blocked ordersAfter+27%, with CPA down 18%
Book a call
Fix the data first. Everything else gets easier.
Book a free tracking health check — we'll show you exactly what your pixels are missing.