CASE STUDY

K Charles Haulage — Automated Sales Pipeline in HubSpot

Sales AutomationHubSpot ImplementationClient: K Charles Haulage

Enquiry response

Before
Depended on who was free
Now
Every enquiry answered instantly

Every enquiry gets an instant reply

Follow-up never drops off

Leads are shared fairly

K Charles Haulage move goods across the UK and into Europe, and their customers already loved them for fast, friendly service. But their enquiries ran on memory — if a rep was busy, replies were slow and follow-ups slipped. Growlyze rebuilt the whole journey inside HubSpot, from first enquiry to booked job, so it now runs on its own.
Client
K Charles Haulage
Sector
Transport & Logistics
Coverage
UK & Europe
Go-Live
~4 weeks

Challenge

Great service, held back by a manual process.

  • Slow first replies. How quickly a lead got answered depended on who happened to be free.
  • Follow-up stopped too soon. Busy reps chased the easy wins and let quieter enquiries fade.
  • No clear ownership. Leads weren’t always assigned to the right salesperson.
  • No pipeline visibility. It was hard to see where each deal actually stood.
  • Scattered admin. Quotes, payments, and handovers lived in different places.
  • Lost leads. Quiet enquiries simply disappeared with no follow-up.

Solution

One connected HubSpot pipeline that runs itself. The heart of the build is the follow-up — worked on a set rhythm, right through to a real answer.

  • Instant reply. Every new enquiry gets a friendly branded email straight away.
  • Smart assignment. Each lead is sent automatically to the right connected rep.
  • Steady follow-up. A built-in run of up to 10 calls and 6 emails keeps going so no one is forgotten.
  • Easy detail capture. Customers share delivery details by form or by phone, and the system files them.
  • Automated quotes & e-sign. Quotes and agreements go out and get signed without manual chasing.
  • Payment tracking. Card payments (Stripe) update on their own; bank transfers (BACS) get a quick manual tick.
  • Booking & account setup. Confirmations and account forms are sent automatically once a job is won.
  • A safety net. Any lead that goes quiet is reviewed, closed properly, and flagged to the team.

Impact

From “hope someone follows up” to a process that never forgets.

  • Every enquiry gets an instant reply, day or night.
  • Follow-up never drops off — it keeps going until the customer responds.
  • Leads are shared fairly and always land with the right rep.
  • The whole journey is visible in one place, from enquiry to booking.
  • The team does far less admin and spends more time closing jobs.
  • No enquiry is ever lost again — with the on-time communication K Charles is known for, now automatic on every deal.

Tools & Technologies

HubSpotMake.comDocuSealStripeXero
Background Pattern

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